3d rendering artificial intelligence brain or ai brain

How Does Artificial Intelligence Impact Digital Marketing?

Artificial Intelligence. For some this phrase represents an incredible technological achievement that will ultimately lead to a better, more automated world. Others aren’t so sure, cautioning against overuse, warning that relying too much on machine thinking is unethical or even dangerous. It’s hard to blame them considering that most popular science fiction films dealing with the subject matter – think Terminator, The Matrix, Blade Runner or the more recent Ex Machina – exploit those fears, but the truth is artificial intelligence in here to stay and has already started to change the way we approach many aspects of life, including business.