From “healthy” french fries to wings no one wanted, major fast food franchises have been responsible for more than a few infamous marketing failures over the years. But it’s hard to keep a multimillion dollar corporation down, so there are plenty of success stories in the world of drive thrus and dollar menus too. Check out our list to learn more!
Selling burgers and fries seems easy, but in an oversaturated market competition is fierce, and major chains spend big bucks trying to stand out from the crowd. Sometimes this leads to creative, clever marketing that generates major sales and builds serious branding karma. Other times not so much.
Artificial Intelligence. For some this phrase represents an incredible technological achievement that will ultimately lead to a better, more automated world. Others aren’t so sure, cautioning against overuse, warning that relying too much on machine thinking is unethical or even dangerous. It’s hard to blame them considering that most popular science fiction films dealing with the subject matter – think Terminator, The Matrix, Blade Runner or the more recent Ex Machina – exploit those fears, but the truth is artificial intelligence in here to stay and has already started to change the way we approach many aspects of life, including business.
The world of SEO is a battle to the top where webmasters fight by designing web pages around specific keywords to improve each page’s rankings on search engine results. And while the competition is fierce to improve page rankings, many SEO experts believe that stagnation and falterings in page rankings can often be self-inflicted.
Today there are countless opportunities for companies to reach consumers, many of them with very little overhead cost and virtually no limit on word count. Now content marketing is a crucial strategy, and companies often find themselves with a need for copy that doesn’t just sell a product or service, but establishes them as experts in their field.
Google has officially launched default ad-blocking software on its popular Chrome browser in conjunction with standards from the Coalition for Better Ads, beginning on February 15. The decision to filter ads based on the coalition’s standards came in June 2017, with the web company hoping to reduce the amount of ads that users find intrusive.
As a small business owner you’ve probably asked yourself: Do I really need a website? Facebook is free, and if you aren’t selling online it’s just another unnecessary cost you don’t have to worry about, right? Not so fast! If you’re relying on social media to do the work of a website, you’re missing the…
One of the most exciting steps to launching a new business is choosing your name and logo. Deciding on a font, graphics and colors that faithfully represent you and your products or services can be a difficult task, but once you land on the perfect design you’ll want to promote it everywhere.