The Storms of a Startup, and How to Weather Them

Insights

The 21st century human is exposed to a very dynamic environment, trends are changing before they become fashions. Today, every individual with a decent education and active mind looks at himself/herself as a potential entrepreneur. Internet, angel investors, freelancers, crowd-sourcing – all give massive impetus to the art of entrepreneurship. However, startups are stormy journeys,…

Mobile Analytics and Monetizing

Insights

We are all obsessed with apps. There seems to be an “app for everything” from food and recipes to business and finance. A recent study by Forrester Research suggests that an average smartphone user uses around 24 apps on their cell phones, but they end up spending 80 percent of their in-app time on just…