Are Your Business Listings Backfiring?
Inconsistent and incorrect business listings do more then just make your business look unprofessional – they can also seriously frustrate customers who rely on them.
Inconsistent and incorrect business listings do more then just make your business look unprofessional – they can also seriously frustrate customers who rely on them.
Changes are coming to the world’s largest social media platform after a U.K.-based data and analytics firm misused data acquired from Facebook in their attempt to target particular users during the 2016 United States Presidential election.
If you own a business and it does not have a Facebook Business Page, it’s time to buckle down and make one. Not only are they fairly simple to create, but they also have a plethora of tools that can contribute to your business’s success.
Crucial to every digital marketing campaign is the landing page. Every user of digital technology has come into contact with a landing page, whether they realize it or not, as marketers attempt to get readers and viewers to buy in to their campaigns. But with so much information at our fingertips, and so many attempts…
Way before Google and Facebook and life as we know it, business owners depended on word-of-mouth marketing from happy customers to recommend their business to friends and family. While referrals are still important, consumers today also have access to a plethora of review sites where they can read reviews from any customer that wanted to leave one. In fact, 84% of people trust online reviews as much as they would trust a friend’s recommendation. That being said, online reputation management is extremely important for business growth.
In late February, Facebook announced changes to their ad metrics based on feedback from businesses. The social network is aiming to make ad metrics more transparent while eliminating approximately 20 ad metrics that marketers don’t believe are helpful.
It’s no secret that video marketing is an extremely important strategy when it comes to promoting your brand. In fact, people watch one billion hours of YouTube every single day. Not only are videos proven to be more engaging for viewers, but video marketing efforts often return measurable benefits for business owners. How beneficial? Check out these jaw-dropping statistics below.
Selling burgers and fries seems easy, but in an oversaturated market competition is fierce, and major chains spend big bucks trying to stand out from the crowd. Sometimes this leads to creative, clever marketing that generates major sales and builds serious branding karma. Other times not so much.