If you’re a business owner, you know how important it is to have accurate information available online for customers to easily access. Since Google is the most popular search engine, it’s therefore essential that your business has a strong presence on it and uses a Google Business Listing.
There have been long standing battles about whether or not SEO and content marketing efforts should be kept separate from each other, but those viewpoints are slowly beginning to erode away as marketers and businesses begin to realize the mutually beneficial relationship between the two.
The truth is that having an interconnected relationship between your SEO and your content marketing can be extremely effective in establishing credibility and getting content in front of more people.
Artificial Intelligence. For some this phrase represents an incredible technological achievement that will ultimately lead to a better, more automated world. Others aren’t so sure, cautioning against overuse, warning that relying too much on machine thinking is unethical or even dangerous. It’s hard to blame them considering that most popular science fiction films dealing with the subject matter – think Terminator, The Matrix, Blade Runner or the more recent Ex Machina – exploit those fears, but the truth is artificial intelligence in here to stay and has already started to change the way we approach many aspects of life, including business.
Social media management and strategy is incredibly important, so make sure your social media posts are optimized to reach your target audience. Check out these 5 tips for crafting a strong social media post.
The world of SEO is a battle to the top where webmasters fight by designing web pages around specific keywords to improve each page’s rankings on search engine results. And while the competition is fierce to improve page rankings, many SEO experts believe that stagnation and falterings in page rankings can often be self-inflicted.
Today there are countless opportunities for companies to reach consumers, many of them with very little overhead cost and virtually no limit on word count. Now content marketing is a crucial strategy, and companies often find themselves with a need for copy that doesn’t just sell a product or service, but establishes them as experts in their field.
If you’re trying to build a Facebook Ad campaign for your business, you may hit a roadblock when trying to interpret Facebook’s fancy lingo. While the words may initially seem foreign, we broke down 8 common terms so you can become fluent in Facebook.
Google has officially launched default ad-blocking software on its popular Chrome browser in conjunction with standards from the Coalition for Better Ads, beginning on February 15. The decision to filter ads based on the coalition’s standards came in June 2017, with the web company hoping to reduce the amount of ads that users find intrusive.