Person holding sprouting seed in soil in hands.

The Storms of a Startup, and How to Weather Them

The 21st century human is exposed to a very dynamic environment, trends are changing before they become fashions. Today, every individual with a decent education and active mind looks at himself/herself as a potential entrepreneur. Internet, angel investors, freelancers, crowd-sourcing – all give massive movement to the fire that is entrepreneurship. However, startups are stormy…

Google Optimize

What is Google Optimize? Google Optimize is an analytics tool built into the premium Google Analytics service (Optimize 360). On September 28, 2016, we received a notice from Google stating that they will be rolling out a FREE version of Optimize and that we can start beta testing it today! This is exciting news, especially…