In late February, Facebook announced changes to their ad metrics based on feedback from businesses. The social network is aiming to make ad metrics more transparent while eliminating approximately 20 ad metrics that marketers don’t believe are helpful.Details
It’s no secret that video marketing is an extremely important strategy when it comes to promoting your brand. In fact, people watch one billion hours of YouTube every single day. Not only are videos proven to be more engaging for viewers, but video marketing efforts often return measurable benefits for business owners. How beneficial? Check out these jaw-dropping statistics below.Details
Selling burgers and fries seems easy, but in an oversaturated market competition is fierce, and major chains spend big bucks trying to stand out from the crowd. Sometimes this leads to creative, clever marketing that generates major sales and builds serious branding karma. Other times not so much.Details
If you’re a business owner, you know how important it is to have accurate information available online for customers to easily access. Since Google is the most popular search engine, it’s therefore essential that your business has a strong presence on it and uses a Google Business Listing.Details
To stop hackers, it helps to know how they think. We’ll discuss specific methods of hacking, how they work, and what you can do about it as a webmaster. Wordpress websites are particularly vulnerable, but not simply because of the platform itself. The vulnerabilities of WP are largely due to it’s immense popularity alone, and the ability for novice developers to code how they please, with little knowledge about cyber security in general.Details
There have been long standing battles about whether or not SEO and content marketing efforts should be kept separate from each other, but those viewpoints are slowly beginning to erode away as marketers and businesses begin to realize the mutually beneficial relationship between the two.
The truth is that having an interconnected relationship between your SEO and your content marketing can be extremely effective in establishing credibility and getting content in front of more people.Details
Artificial Intelligence. For some this phrase represents an incredible technological achievement that will ultimately lead to a better, more automated world. Others aren’t so sure, cautioning against overuse, warning that relying too much on machine thinking is unethical or even dangerous. It’s hard to blame them considering that most popular science fiction films dealing with the subject matter – think Terminator, The Matrix, Blade Runner or the more recent Ex Machina – exploit those fears, but the truth is artificial intelligence in here to stay and has already started to change the way we approach many aspects of life, including business.Details