Using tracking numbers is one easy way to gain valuable insight into which of the various marketing channels you employ are the most successful, and ultimately worth your investment. If you’re curious whether or not tracking numbers can help align your efforts, check out our helpful guide.
Why, when there are plenty of perfectly good growth and sales statistics available, would an anecdotal story have such a profound effect on whether or not a client decides to make a purchase? Why do people place equal, if not more, value in a personal testimonial than cold, hard fact?
If you’re someone who writes email newsletters, you’re likely waiting for an answer to the long-asked question: how long should my email newsletter be? The answer, however, isn’t so simple. But there are factors that will determine your newsletter length, regardless of what industry you are in.
A logo’s purpose is to brand your business. The ultimate goal of logo design is to create a visual representation of who you are and what you do, in a way that’s easy to read and remember.
We live in a society where everyone wants everything RIGHT NOW! Technology has done an amazing job at delivering so much information to us so very quickly, but there are just some things that can’t be sped up to warped speed. Especially since the things that seem most desirable are the things that require the most amount of discipline and investment of resources.
Inboxes are a digital battle royal full of gladiator level competition. The only way to stand out and be sure your email content actually reaches consumers is to give it an attention grabbing subject line. But beware! Just like automation tools have been getting better and smarter, so have automatic filters, which will send your carefully crafted campaign straight to the spam gulag for the slightest transgression.
In email marketing, strong subject lines are everything. If your subject line is lacking, people aren’t going to bother opening your email; they’ll delete it or keep scrolling. Plus, with so many messages being delivered to a user’s inbox each day, a catchy subject line is needed to draw attention to your email. Think of them like article headlines. If you saw your email as an article on a website or on social media, would you be compelled to open it? If not, you may need a little help in crafting better subject lines, which is okay!
With so many options to reach potential customers — website ads, TV commercials, social media, and other outlets — you might be wondering why businesses even use blogs. The reason is simple: blogs are versatile, valuable tools that help business with everything from marketing to education to humanization.