Way before Google and Facebook and life as we know it, business owners depended on word-of-mouth marketing from happy customers to recommend their business to friends and family. While referrals are still important, consumers today also have access to a plethora of review sites where they can read reviews from any customer that wanted to leave one. In fact, 84% of people trust online reviews as much as they would trust a friend’s recommendation. That being said, online reputation management is extremely important for business growth.
Selling burgers and fries seems easy, but in an oversaturated market competition is fierce, and major chains spend big bucks trying to stand out from the crowd. Sometimes this leads to creative, clever marketing that generates major sales and builds serious branding karma. Other times not so much.
If you’re a business owner, you know how important it is to have accurate information available online for customers to easily access. Since Google is the most popular search engine, it’s therefore essential that your business has a strong presence on it and uses a Google Business Listing.
There have been long standing battles about whether or not SEO and content marketing efforts should be kept separate from each other, but those viewpoints are slowly beginning to erode away as marketers and businesses begin to realize the mutually beneficial relationship between the two.
The truth is that having an interconnected relationship between your SEO and your content marketing can be extremely effective in establishing credibility and getting content in front of more people.
Artificial Intelligence. For some this phrase represents an incredible technological achievement that will ultimately lead to a better, more automated world. Others aren’t so sure, cautioning against overuse, warning that relying too much on machine thinking is unethical or even dangerous. It’s hard to blame them considering that most popular science fiction films dealing with the subject matter – think Terminator, The Matrix, Blade Runner or the more recent Ex Machina – exploit those fears, but the truth is artificial intelligence in here to stay and has already started to change the way we approach many aspects of life, including business.
The world of SEO is a battle to the top where webmasters fight by designing web pages around specific keywords to improve each page’s rankings on search engine results. And while the competition is fierce to improve page rankings, many SEO experts believe that stagnation and falterings in page rankings can often be self-inflicted.
Today there are countless opportunities for companies to reach consumers, many of them with very little overhead cost and virtually no limit on word count. Now content marketing is a crucial strategy, and companies often find themselves with a need for copy that doesn’t just sell a product or service, but establishes them as experts in their field.
If you’re trying to build a Facebook Ad campaign for your business, you may hit a roadblock when trying to interpret Facebook’s fancy lingo. While the words may initially seem foreign, we broke down 8 common terms so you can become fluent in Facebook.