If you’re a business owner, you know how important it is to have accurate information available online for customers to easily access. Since Google is the most popular search engine, it’s therefore essential that your business has a strong presence on it and uses a Google Business Listing. In fact, 84% of people rely on the internet for local business information, and the majority are finding that information through Google. While some business listing platforms are specialized for certain industries (i.e. TripAdvisor is specifically used for the hospitality industry, while Dealerrater is exclusively automotive) Google Business Listings are used for all products and services in all industries.
1. Help Your Customers Find You
A Google Business Listing allows your business to appear on Google Maps which, according to Google, over 2 billion active devices use every month. Nothing is more frustrating for customers than trying to visit a local business and not having their GPS take them to the right location. Having a Google Business Listing with an accurate location is extremely important for making sure your customers find you.
2. Make Communication Easy
Your Google Business Listing is a quick snapshot of business information that appears when users search for your company online. It displays important information including a phone number, address, website link, services your business provides, and hours of operation. Making sure that information is readily available for customers to use is extremely important, as most people want information given to them quickly and easily. Remember, not only is it necessary to have a Google Business Listing, you must also verify that its information is completely accurate and up-to-date.
3. Receive & Manage Reviews
A significant feature of a Google Business Listing is its review platform. In 2017, 97% of consumers claimed to read online reviews for local businesses, so it’s crucial to provide a place where happy customers can leave positive reviews of your business. Not only will customers leave you reviews, but you can also manage them and create custom responses for all viewers to see.
4. Improve Local SEO
The easiest way to improve local SEO (Search Engine Optimization) is through a Google Business Listing because it allows your company to appear in local search results. Users will be able to quickly type in your company’s name and find the information they are looking for. Even better, it can also help your company appear when users perform general inquiries, such as “pizza joints near me” or “automotive repair shops near me”. If your business fits into the category being searched, Google will show your business information and therefore help you gain new customers.