If you own a business and it does not have a Facebook Business Page, it’s time to buckle down and make one. Not only are they fairly simple to create, but they also have a plethora of tools (such as Facebook advertising resources) that can contribute to your business’s success.
Can’t I just use my Facebook Profile Page to advertise my business?
No, you cannot use your Facebook profile to advertise your business. Facebook profiles are created for people, not businesses. You, your family, and your neighbors most likely all have Facebook profiles where they can share thoughts or photos and chat with friends. A Facebook business page is made specifically for businesses to advertise and promote themselves. It is different from a Facebook profile because it does not just belong to one person – multiple people can access the page through their own Facebook profiles. Plus, customers can easily like and follow your business page rather than send you friend requests like they would if you were using a Facebook profile page.
1. Customers can easily “like” your Facebook business page, as opposed to having to send you a friend request
By creating a Facebook Business Page, Facebook users can easily “like” and “follow” your page to stay updated on everything you post. If you are trying to use a Facebook Profile Page for your business, users will have to send you a friend request in order to follow you.
2. Boost posts and create Facebook ads
When your business has its own Facebook Business Page, you gain the ability to advertise with Facebook. Whether it be a boosted post (which allows you to increase engagement and brand awareness through social media posts) or Facebook ads (which allow you to send customers to your website or generate leads) it all begins with a Facebook Business Page.
3. Grant employees and advertising agencies access to assist in managing your page, rather than just you
A Facebook Business Page can be managed by multiple users, all through their own personal Facebook accounts. That way your entire team, not just you, and any advertising experts your business teams up with can help manage your page and engage with customers. Plus, you can even go a step further and choose what type of access each user has to ensure quality control.
4. Facebook Business Pages come up in Facebook searches, profiles do not
When someone searches for a business through Facebook, Facebook will show them other business pages as results. Your business will only appear if the user selects “People”, which most users wouldn’t think to do since they are searching for a business, not a person. Therefore, your business could be missing out on opportunities if it does not show up in their search.