Websites, what are they? Bits of code flying around in the digital ether or something more?
Here at Strunk Media Group we believe they’re something more. And there’s nothing better than adding something more to something more. Confused? Maybe you’re just technologically challenged, so beware…Because the following list of website features that will wow your customers is for digital dynamos only.
Still here? Great, let’s get started.
Having a seriously bold background for your website will not only impress clientele, it could prove hypnotic. You’re going to want something that’s constantly moving, with colors that pop. Think of something very busy, like bright purple geometric shapes that repeatedly change size and rotate — this is a guaranteed way to grab and hold your customers attention.
If you really want to show people how technologically savvy you are, think about creating a slideshow of several backgrounds that will scroll behind your site’s content. It could be pictures that you think are cool or maybe relatable quotes in big colorful letters.
A bold background will make your website unforgettable!
A Nice Soundtrack
You want to invite potential customers into a digital representation of your company’s atmosphere, so give them something nice to listen to. Don’t go for anything lame like elevator music, you want something that shouts, “Hi, how ya doin’?!”
This means something loud, maybe your favorite Slipknot album. Also, make sure you don’t work in a volume controller. You don’t want people to accidentally turn down the music. Sometimes all the buttons and dials can confuse customers. Streamlining is everything.
Free Stock Images
You know what they say, a picture is worth a thousand words. Take this advice seriously, it’s a scientific fact. With that in mind, try implementing some images on your site. You don’t want to bump into any pesky copyright law, so use stock images.
I know what you’re thinking. “Don’t I have to pay for those?” Well, no. You can download sample images from websites like Bigstock for free! Your customers will never notice watermarks, and if they do it will prove to them that you’re resourceful.
A Lot of Links
Everyone who knows anything about the world wide web will tell you that a good website needs to have a ton of links. It has to do with SEO, but for the sake of time we won’t talk about that here. In the meantime, just start linking every bit of text on your site to other websites.
This will show Google, or any other search engine, that your website is a place for connection! Consider linking to anything, literally go through your favorites list and link all of them within your site, it will give customers a look into your interests, humanizing you and putting a personal spin on things! You should also link to your website itself, this will create an endless loop of valuable clicks!
No matter what you do just make sure that your links are relatively hard to see. This practice will make it harder for your customers to find them, and because they will be spending time looking it will lead to much more time spent on your site.
People are used to scrolling down on websites, and that’s why you want to subvert expectations and build your website from the left to the right — they don’t call it the world wide web for no reason. This will be such a novel, engaging experience.
And, if you’re worried about mobile users, well don’t. There might be more people using their phones for browsing nowadays, but honestly do you want customers who can’t be bothered to boot up a desktop?
A wide website makes me think about a timeline that goes from left to right, and this sort of website design will start your timeline to success.
You should be adding interactive effects to every inch of your site. Imagine this, you log onto a website and the whole thing stretches and bounces! Then you hover over an image and it suddenly grows, taking up almost all the screen space. When you click the picture it deflates like a balloon and flies around the screen! That’s engagement.
Essentially, you want anything that flashes, blinks, fades, stretches, bounces, or just totally disappears. Trust us, cool effects on your website will be a one way ticket to a great digital reputation.
What’s the TLDR?
So, remember: Use bold backgrounds, add a little music, incorporate a soundtrack, use your free photo assets, build in a bunch of links, make your website wide, and add a ton of cool effects! If you keep all that advice in mind, you should be ready to impress customers with a website that stands out against all the competition!
Good luck out there on the internet!