Direct Mail: Not Just For The 1990s
Direct mail marketing has been a strategic cornerstone for many businesses over the years, and it doesn’t seem to have lost its momentum, even in this digital age. There’s a good reason for that.
The average ROI for direct mail campaigns is between 18 and 20 percent.
70 percent of consumers preferred traditional mail for receiving unsolicited offers from companies.
Most consumers love getting special offers in their mailbox, especially from brands that they know and trust, so direct mail marketing is a natural choice for most businesses looking to capitalize on a low-risk marketing solution.
No matter what type of business you run or who your ideal customer may be, direct mail pieces tend to serve many different functions within your overall marketing strategy and can be delivered in many different forms.
Loyalty Programs
Seasonal Mailings
Sealed Self-Mailers
Postcards
Lead Letters
Catalogs
Dimensional Mailers
Coupon Promotions
Is Direct Mail Marketing Still A Thing?
Absolutely! Physical printed marketing material is still incredibly well-received by customers in every demographic and niche. How well your direct mail marketing campaign is received depends on you…and your marketing agency.
Like we mentioned above, direct mail marketing can take on many different forms, but the overall gains for your business are the same. Your customer receives personalized and targeted content right in their mailbox that they can relate to and engage with on a variety of levels.
Why Trust Strunk Media with Your Direct Mail Campaign?
Using direct mail can seem like a huge and intimidating task, even if you’ve sent direct mail campaigns in the past. Luckily, the marketing professionals at Strunk Media can help you strategize, design, and deploy the perfect direct mail marketing campaign for your business.
As with all of our marketing solutions, we take a dedicated, hands-on approach to your individual needs. There are no “one mailer fits all” situations, and we work to make sure your direct mail campaign is spot on for both your brand ideals and your customer needs.
When you work with Strunk Media, you can expect our pro team to get to the root of your direct mail goals and satisfy them in five simple steps:
- Identify your customer.
- Strategize your delivery.
- Design the perfect mail piece.
- Send your campaign to your eager customers.
- Track response rates.
Strunk Media is your full-service, no-nonsense, direct mail marketing resource for gorgeous graphics and targeted lists.
Let’s Send Some Love to The Mailbox!
Reach out to us today to schedule your free consultation. We will review your current strategies, initiatives, and processes and then make recommendations based on that evaluation. The information is yours to keep whether you decide to work with us or not. Fill out the form to the right or give us a call to get started.
CALL: 610-814-7773
