Your First Choice For More Conversions
Your website is flourishing and you’re getting tons of fresh new leads. But, for some reason, none of them are converting to sales. Why? Because you’re not properly nurturing leads.
Let’s face it; not everyone that visits your website is going to make a purchase, but a large portion of them might…eventually. They just need to be nurtured and coaxed along their buyer journey first. That’s where lead nurturing strategy and services come into play.
On average, 50% of the leads in any system are not yet ready to buy. (Source: Marketo)
Lead nurturing services help you keep new customers on the right track to purchase or complete another desired action by developing a genuine relationship with each prospect. This is most often accomplished through a series of strategically timed and written emails.
What Does A Lead Nurturing Strategy Look Like For You?
No one likes a stagnant or boring sales experience, especially your new leads. If you don’t continue to engage your leads throughout their entire purchasing journey, they’re much more likely to buy from a competitor or abandon their search altogether.
Almost 80% of new leads never become sales. (Source: MarketingSherpa)
Lead nurturing is all about making sure that your potential customers have all the information that they need to make an informed decision, and feel like they’re important to your company. In fact, new leads that are nurtured from day one have a much higher chance of turning into sales.
Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost. (Source: Marketo)
Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)
So, putting a lead nurturing strategy in place is a crucial aspect of your overall marketing and sales plan and could spark a turning point in the efficacy of your website and sales processes.
-
Amplify Engagement
Nurturing leads from a qualified list leads to natural engagement rates that tend to be quite a bit higher than traditional email marketing efforts.
-
Maintain Top of Mind Awareness
Consistent contact with your customers via relevant emails will help you maintain a natural top of mind awareness, without being pushy.
-
Learn About Your Leads
Throughout the process of lead nurturing, you receive good feedback from your users and in the form of analytics that helps you get real customer insights that aren’t available elsewhere.
-
Pinpoint Up-Sell Opportunities
Utilizing a joint CRM strategy and lead nurturing strategy can help you design natural points in the conversation that allow for up-sell or cross-sell opportunities.
-
Encourage Referrals & Feedback
Because emails are sharable and lead nurturing emails are personal, encouraging referrals and genuine feedback is natural and much more likely to receive a positive response.
-
Identify Areas for Improvement
When something isn’t working in the lead nurturing funnel, it’s obvious. You can easily identify areas of potential improvement and review analytics to find a better solution.
Why Choose Strunk Media for Your Lead Nurturing Strategy?
Lead nurturing services can come in many different forms, and at Strunk Media, we help develop the right strategy and delivery to serve your customers and provide the best return on investment.
With the help of a talented team of creatives, technical gurus, and account managers we’re your premier choice for quality lead nurturing strategy and guidance. You can rest assured that your leads are always in good hands, and will lead to more new sales than ever when you work with us.
Ready to Nurture Some Leads?
Reach out to us today to schedule your free consultation. We will review your current strategies, initiatives, and processes and then make recommendations based on that evaluation. The information is yours to keep whether you decide to work with us or not. Fill out the form to the right or give us a call to get started.
CALL: 610-814-7773
