Multi-Channel Mobile Reach
There’s an app out there for just about everything, no matter what your audience is interested in or what niche your business lives in. So, it makes sense to put your brand where your users are with in-app advertising solutions.
Apps account for 89% of mobile media time, with the other 11% spent on websites. (Source: Smart Insights)
Users spend 90% of their time in apps compared to the mobile Web. (Source: Flurry)
The opportunities presented by in-app ads are far-reaching for any brand, and allow you to directly target your ideal customer during their day-to-day life. Sounds amazing, right? It’s not as hard as you may think either. The marketing gurus at Strunk Media utilize all the talents and technology at our disposal to make your in-app advertising campaign a roaring success.
Why Is In-App Advertising Worth the Effort?
Most active consumers have their smartphone in hand at all times, even in the bathroom, and they’re probably playing Angry Birds or using one of the many apps on their phone. So, the mobile app revolution is definitely something that should be on your marketing strategy radar.
In-app advertising uses a variety of user and location data to accurately and effectively target customers where they are.
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Audience Exclusivity
An app must be downloaded and regularly viewed to be of any use to advertisers, making it an exclusive and qualified user-base.
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Minimal Competition
To maintain app continuity, ads are held to a certain standard to ensure that the app stands out, not the ad. This means that competition will be lower for in-app advertising efforts.
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Brand-Safe Content
When advertising inside an app, marketers are subject to visual guidelines that are similar to the app. This means that a user will most likely appreciate the ad as well as the app.
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Detailed Ad Attribution
Apps leverage consumer information after they interact with your ad to identify purchasing patterns and basic user behavior.
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Enhanced Ad Targeting
Did you know that apps aggregate better customer data than browser cookies? This makes ad targeting more precise and better equipped to provide positive ROI.
Why Trust Strunk Media with Your In-App Advertising?
At Strunk Media, our advertising experts take everything into account when strategizing the perfect in app ad campaign to suit your long-term marketing goals.
Strunk Media is a Google AdWords certified agency, making your in app advertising campaign effective across all platforms and easy to manage. As the mobile-first revolution continues to grow and evolve, shouldn’t you be the first on the bandwagon?
Let’s Make Apps Work For You!
Reach out to us today to schedule your free consultation. We will review your current strategies, initiatives, and processes and then make recommendations based on that evaluation. The information is yours to keep whether you decide to work with us or not. Fill out the form to the right or give us a call to get started.
CALL: 610-814-7773
