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Retargeting

Convert Bounced Users With An Offer They Can’t Refuse

Have you ever wondered how ads for a product that you looked at weeks ago are still showing up in your Facebook feed or Google search? This is called “retargeting” or “remarketing” and is a highly effective way to turn potential customers into actual customers.

If you often find that your cart is abandoned or users are leaving your site without buying, downloading, or signing up for anything, a retargeting campaign may be in your future.

Why Should You Use Retargeting In Your Marketing Efforts?

Retargeting gathers information about your customer’s purchasing intent and interests while they’re on your site, and then serves related advertisements to them throughout their online journey after they leave your site.

This allows you to remind them of their interest, encourage them to do more research on their prospective purchase, and even offer special coupons or discounts.

Retargeting services can not only help you reel users back in after they may have left your site or abandoned their cart, but it can also help you attract your competitor’s customers and inspire top of mind awareness in users that may not be at the end of their purchasing journey.

Businesswoman Checking E-mail Online on Laptop

Retargeted customers are 3x more likely to click on your ad than people who have never visited your site before.  

(Source: Invespcro)

Yankee Candle Company reports that remarketing allowed it to increase conversion rates by 600% while cutting cost per conversion in half.  

(Source: AdWords Blog)

Re-Acquire Bounced Customers

It doesn’t have to be the end when a user leaves your site or abandons their cart. Retargeting can help make an offer they can’t refuse!

Inspire Top of Mind Awareness

Let your potential customers know that you’re thinking of them to encourage them to think about you a little bit more.

Build Your Email List

You don’t have to be selling something physical to use retargeting. Use retargeting to prove you know your stuff and offer free value.

Attract A Competitor’s Customers

Have fierce local competition? Go after their customers through advanced retargeting ads.

Aim High with Retargerting Today! > > >

Why Trust Strunk Media with Your Retargeting Efforts?

Retargeting may sound easy, but it is actually a specialized process with lots of moving parts that can change at the drop of a hat.

At Strunk Media, our retargeting experts are elbow-deep in demographics and interest data every single day and utilize both best practices and agile practices to make sure your campaign goes smoothly.

We use the four major types of retargeting to convert qualified customers for each of our clients.

Site Retargeting

The original, and most common, retargeting technique, site retargeting uses site cookies to show ads to people who have visited your site but didn’t convert.

Search Retargeting

Another popular method, search retargeting works to reach NEW customers instead of bounced customers by serving ads to people who have previously searched for keywords related to your products or services.

Email/CRM Retargeting

Whether your email list is large or small, email retargeting is a great way to reach people who have subscribed to your email list or opened your emails in the past but didn’t convert.

Social Retargeting

Social retargeting takes a page from the book of site retargeting and works to serve ads to people who have visited your site but didn’t convert. The only difference being that the ads are served on the user’s social media platforms.

Re-Target Your Perfect Customer Today!

Reach out to us today to schedule your free consultation. We will review your current strategies, initiatives, and processes and then make recommendations based on that evaluation. The information is yours to keep whether you decide to work with us or not. Fill out the form to the right or give us a call to get started.

CALL: 610-814-7773

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