The Venue Has Changed, But Radio Ads Are Still Powerful
How your customers listen to music has evolved tremendously in recent years. Have your radio advertising and marketing efforts adjusted to meet the new digital demands?
92% of Americans age 12-plus listen to radio each week. That’s an audience of more than 240 million people! Eighty percent listen in their cars; another 25% listen while at work. (Source: JKR Advertising)
Radio is the second-most powerful medium in the United States, reaching 59 percent of the country’s population each day. (Source: JKR Advertising)
Advertising on digital radio stations like Pandora, Spotify or iHeartRadio offer companies a very unique opportunity to share their message with new audiences. However, there is no denying the fact that terrestrial radio station advertising still offers the largest listening audience, even among millennials. Our flexible radio advertising solutions can help you reach the right market for your business.
What Kind of Radio Advertising Options Are Available?
Radio has changed quite a bit with the advent of the digital age and Wi-Fi on every corner (and in your car), so it would make sense that radio advertising would go with the flow. Now, we are able to place your message on a variety of digital and terrestrial radio platforms based on who your customer is and where they tend to listen most.
If your ideal customer is younger, digital radio ads placed on Pandora or Spotify are going to be an incredible option for overall reach and conversions. If your audience tends to be a little bit more refined, maybe traditional terrestrial radio makes more sense.
We work to help define the best route for your next radio ad campaign to ensure a great return on investment and overall customer reception.
Why Trust Strunk Media with Your Radio Ad Campaign?
Everyone and their mother listen to the radio. Whether it be through one of the major digital streaming platforms or via good ol’ terrestrial radio stations, your customers are listening to everything that comes out of their speakers. That includes your radio ad message.
Radio offers a high-frequency medium combined with enhanced customer insights offered by in-depth user analytics. That kind of mixture means that results do actually happen.
At Strunk Media, we take everything into account to provide you with the best and most effective radio advertising experience available. Using hundreds of demographic data indicators, we narrow down your audience and relevant platforms with surgical precision to ensure that you achieve the most out of your radio advertising spend.
Let Strunk Media Group put together the perfect radio ad buy to deliver your message to the right ears.
Ready to Make Beautiful Music Together?
Reach out to us today to schedule your free consultation. We will review your current strategies, initiatives, and processes and then make recommendations based on that evaluation. The information is yours to keep whether you decide to work with us or not. Fill out the form to the right or give us a call to get started.
CALL: 610-814-7773
