Still A Great Way to Get Their Attention
As a business owner, you’ve probably wondered if traditional advertising methods like TV commercials are even worth it anymore with the advent of the digital age.
TV is arguably still one of the most effective advertising medium out there, according to a study performed by Turner Broadcasting, Horizon Media, and MarketShare. (Source: AdWeek)
This statement is based on the fact that strategic TV ad placements often drive far more new sales and accounts, while digital media focuses on driving engagement and brand awareness. Plus, the staggering reach of TV ads is irrefutable.
So, when you ask us if TV is still a good idea for your company we’ll always tell you the truth: YES! TV ads are still worth every penny.
So, What Can TV Ads Do For Your Marketing Goals?
TV advertising is increasingly more complicated with a user’s ability to choose where, when, and what device they use to consume video data. Now more than ever, your message must be hyper relevant to the user if you want them to see it and take action.
TV ads, just like all other modern advertising mediums, is driven by customer insights and location-based data. We use that data to power our traditional media marketing decisions to develop effective ads and position them to reach your audience.
At Strunk Media, we leverage long-standing relationships with local and national broadcasting companies, dedicated media planning, and accredited rating services to make the optimum decisions for your media spend.
Why Trust Strunk Media with Your Next TV Ad Campaign?
A TV ad isn’t just a thirty-second ode to your amazing product or service. It is a strategically designed content masterpiece that must work extra hard to get the job done. That’s why the advertising gurus at Strunk Media work even harder still to make sure your TV ads knock their digital competition out of the water.
Before we start planning your next television ad campaign, Strunk Media Group will look at relevant industry insights and research to determine the most realistic goals based on your ad budget.
Once we’ve determined your marketing goals, we put together a complete strategic media plan for you that accounts for your target audience, desired message with expected outcome and resulting creative assets. Once approved, your custom media plan is set in motion.
Are You Ready for Your Close Up?
Reach out to us today to schedule your free consultation. We will review your current strategies, initiatives, and processes and then make recommendations based on that evaluation. The information is yours to keep whether you decide to work with us or not. Fill out the form to the right or give us a call to get started.
CALL: 610-814-7773
