Pinterest is getting a lot of attention from both users who have found a new home to kill time, and marketers who are looking to capitalize on this opportunity. Most of the marketers are already actively participating by sharing pins, but most of them are not getting the desired results.
Are you looking to take your Pinterest marketing efforts to the next level? Are you tired of listening to same old rehashed theories on what works and what doesn’t? Here are 5 practical and simple tips that will help you get results on Pinterest:
1) Optimize the Page
Duh. This is perhaps the most obvious thing to do and yet most marketers are failing to do this. Why? Because they have been brainwashed into optimizing their landing pages and websites, and pages on Pinterest is not owned by them and hence, they do not pay attention when it comes to optimizing their Pinterest pages.
Always add your website and social media profile links. Write a brief intro about yourself and what you do. If it is a company page then describe your products and services. Upload a logo with your company’s name – helps create a brand. On your personal page, add a logo of yourself doing something funny and laughing / smiling.
2) Content for Goals
Share content that supports your goals and objectives rather than just about anything under the sun. It is very easy to get lost in the sea of infographics and images on Pinterest, and this is precisely why it is important to stay focused and concentrate on the end results. Some good questions you should ask:
Are you looking to drive traffic?
Are you looking to create brand awareness?
3) Create and Stick to a Schedule
Consistency is really important when it comes to social media, and Pinterest is a visually intensive platform. Pins are essentially images and a picture is worth a thousand words. People can either follow you or your boards. It is important to keep your followers engaged and for that you will need to stick to a schedule.
Don’t overkill with the number of boards initially or you might find it difficult to update them regularly. Start with 2-3 boards and aim to reach 10 in about 6 months. Pin more stuff to the boards that are popular and less to the ones that are less popular. Track and analyze results. Decide on frequency and time of posting.
You can share pins on jokes, recipes, blogpost titles and pretty much anything that is somehow related to your brand. A recent study conducted by Curalate found that pins with aspect ratio of 2:3 or 4:5 get 60 percent more repins. So you need to share tall images. You can create your own images using free online tools or hire a designer to do the job for you.
5) Testing Times
This is true for all social media sites and Pinterest is no exception. Your users belong to different demographic time zones and hence, they are online at different times of the day. You need to figure out the optimal time stamp for posting pins. The best day to pin is Saturday and you can understand why. The best common times to share pins are 2 pm – 4 pm and 8 pm – 1 am. It is recommended that you track user engagement and find your own poignant pinning times.