We are only two months into the year and as a marketing strategist, this is your time to shine. This is the time to show your customers that you really care for them. The time to show your customers that your company is willingly to go the extra mile to ensure they are happy and satisfied. So how are you going to achieve that?
Beginning of the year brings other problems to the table. Have you completed your target? What are the numbers saying? Is that a promotion with a bonus you are looking at or has your sales has just tanked?
The beginning of the year is an important period to build your brand and spread the word. You need to make your customers feel valued and be reliable so they end up trusting you.Trust is vital and without this your business or organization will lose merit and your competition will only gain from your mistakes.
If you want your brand to succeed, you need to market it wisely and show integrity all the time. After all, your customers have options! Here are some innovative ways you can boost your end of the year sales to complete your targets, and also improve relations with your customers:
Send them Gifts
This is a judicious way to make them feel special. How many brands do you know and use that sends you a gift at the beginning of the year? Not many I am sure and the ones that do, they do tend to leave an impression.
Prepare a list of customers who have remained loyal to your brand throughout the year, and send them something that they would be proud to show off to their friends or share on the social media. This will get you some serious bang for your buck. People love to receive free stuff and will gladly return the favor by tagging your brand across the World Wide Web. If they do not, it is a noble effort but most certainly will.
More Visual Content
It is no secret that visual content like videos and info graphics are all the rage these days. Viewers are suffering from short attention span and with so much content being plastered across the net, readers are looking for creative ways to consume content without feeling exhausted and tired.
If you are already pumping out visual content, then maybe you should revisit your strategy and make sure they are in line with current trends.
Gift Guides for every Category and Niche
This is a sensational way to boost your sales and keep your customers informed at the same time. Create a gift guide for kids, adults, parents, New Year, Christmas, Good Friday, and so on. The number and extent of your gift guides will depend on the product and targeted niche, but you do get the idea. We all get hundreds of mails from eCommerce websites with titles like “10 gifts for your toddler this Christmas” and so on. There is a reason why these gift guides are so popular – it works!
Organize a giveaway with killer content and ask your loyal followers and readers to share the content for a chance to win the giveaway prize. Make sure the prize is something that is the flavor of the season like a new pair of Klipsch headphones or the new iPhone. It is not necessary to go big and expensive. Again a lot will depend on your readers, niche, brand, and product in question.
Always include a call to action below every marketing strategy to maximize your chances of getting a reply or share of some kind. This is just prudent and wise.