Are you looking at taking your marketing on Instagram to the next stage? Have you considered using some tools to support this effort? Adding the right tools to your marketing flow will help project a professional image and will also provide you with some valuable analytic insights. There is a reason why Facebook bought Instagram because they saw it before anyone else as not just a picture sharing tool but a complete social media platform in and about itself. It is like Twitter for pictures.
Now if Facebook would stop being a tool of the political correct crowd that would be something but that is another topic. Facebook’s story is incredible though, just go watch The Social Network!
Here, we are going to take a look at five tools which will help improve marketing on Instagram:
Filter images to create a signature look
You need to be able to tell the story of your company successfully. This is critical to get the message across. Images are going to be a reflection of your business. You would want them to interest the target audience emotionally.
It is vital for all your images to unify brand assets. A Color Story is one tool which can help here. This app allows you to fine tune photos and lends a professional look to them.
Embed your feed for greater visibility
You would want your feed to show up for your target audience as frequently as possible. One of the easiest ways of doing that will be with a tool called SnapWidget. Embedding feeds on websites gives you access to free advertising. You can use this chance to request visitors to follow your Instagram account too.
Share photos from other accounts
To have an active feed, you need to develop a sharing, engaging, and supporting community. This can be perfect for your business. By interacting and supporting other users on Instagram, they will reciprocate these actions of yours and become engaged and active followers. That is the entire point right? They will not all do this but you will certainly increase your popularity.
Sharing photos is a terrific way to create relationships in your industry. Repost for Instagram allows you to do this.
Scheduling Instagram posts
Sometimes, life can get in the way of your Instagram posts. You can’t stay glued to your phone at all times. You will need some days off once in a while, actually just one day perhaps, well, a few hours at least. If you have a winning platform and your smart phone is the main tool to make it work, you cannot be offline for that long. In this recession, the competition is fierce. Moreover, you will be able to maintain an active online presence during this time using apps like ScheduGram.
This app allows you to post immediately on your account or schedule posts for a later date. You can also manage multiple accounts without having to log in and out of them each time. You can even grant multiple users access so that everyone on your team has access to the posting schedule.
Tracking performance
You need to have a sound strategy behind every post. Are you attempting to get likes or comments or are you attempting to entice people to visit your website? Once you know your goals, you need to monitor analytics to check if you are meeting these goals.
An analytics tool such as Iconosquare will help you here. You can view metrics including likes, comments, and even engaged followers.
When marketing a business, Instagram is one of the most powerful platforms you can use since it has more than 400 million users. It is a busy platform though. You will need to rise above all this noise, and the only way of doing that is by creating effective content which will gain the attention of your audience. With perseverance, you can accomplish this though!