Today, many wonder if press releases are still worth it. Some think they’re dead, while others think they’re still useful tools. To determine whether they’re right for you, we’ll examine press releases in a little more detail.
Landing pages are designed to gather visitor information — and they’re indispensable in your marketing efforts. Here is why you should be using a landing page on your website.
Human beings love to tell stories. From the spoken stories that were passed down to the each generation in the beginning of human civilization to the super-compelling narratives that lead us to binge-watch shows for hours on end, stories have been a cornerstone of human existence since, well, the beginning of human existence. That’s why stories are crucial in the marketing industry, particularly when it comes to content marketing.
You might already have a solid content marketing operation in place at your business, but is it being done right? All content marketing should engage, inform, accomplish a task and encourage an action in a streamlined fashion.
Crucial to every digital marketing campaign is the landing page. Every user of digital technology has come into contact with a landing page, whether they realize it or not, as marketers attempt to get readers and viewers to buy in to their campaigns. But with so much information at our fingertips, and so many attempts…
There have been long standing battles about whether or not SEO and content marketing efforts should be kept separate from each other, but those viewpoints are slowly beginning to erode away as marketers and businesses begin to realize the mutually beneficial relationship between the two.
The truth is that having an interconnected relationship between your SEO and your content marketing can be extremely effective in establishing credibility and getting content in front of more people.
One of the most exciting steps to launching a new business is choosing your name and logo. Deciding on a font, graphics and colors that faithfully represent you and your products or services can be a difficult task, but once you land on the perfect design you’ll want to promote it everywhere.
Liquidity crunch is a problem that is faced by many businesses, more commonly by startups or businesses that are in the early years of their growth. Cash flow, as well as capital, can sometimes result into serious issues with your marketing campaigns that are something that you cannot neglect or avoid. Under these circumstances, it…