How to Refresh Your Marketing Campaign
We all tend to have a basic marketing plan in place for our business. Most of the time it starts with setting up social media accounts, printing visiting cards, building a website, and connecting the dots and optimizing the site for conversions.
As the business grows, your marketing plan will may include writing a blog or content marketing. The problem is that one can only manage so many things and time is always short. This is where you start looking for options on how to automate stuff, and outsource the daily tasks that you are simply not good at. You may hire some staff to handle your daily administrative tasks or get software to send updates on auto-pilot.
And finally there comes a time when you realize that you are not making any more progress. You are stuck and your marketing campaign needs a boost. Here are some ways you can refresh your marketing campaigns and breathe life into it:
Analytics and Traffic:
It is not enough to produce content and paste it all over the Internet. You need to monitor it to understand what is working and what is not. Get an analytics software or tool to start studying your marketing strategies and outcomes. This will help you understand your present situation and improve your campaigns based on what is working and what needs to be left behind.
You will need a lot of data to draw conclusions from and for that you will need to analyze your traffic and identify patterns. Google Analytics is free and easy to use with a plenitude of tutorials available on the Internet.
Targeting and Re-Targeting:
Social media it seems to have become the name of the game. But the trouble is staying active on all of them. Each social network has its own rules with its own demographics and ecosystem. It is not possible to stay active on all of them all day long unless you hire someone to do the job, for example, social media managers.
When you are re-evaluating your marketing campaign, you need to understand which social network is giving you the best results and why. You need to figure out whether you can learn something from it and apply it to other social networks and if no, then you need to leave that one behind. This will save you a lot of otherwise waste resources on non-productive social media accounts.
For the network that is producing the max results, you should ramp up your efforts and deliver more content to the same. This will maximize your returns.
Track Responses of Your Leads:
You are building an email list, followers, likes and plus ones, but they are all useless if they are not interacting with your brand and message. Conversions are more important than the number of followers or likes. 1,000 out of 100k commenting on your updates is far better than a follower base of 10 with only a few taking the time to like or comment. Beware of companies providing fake likes and comments too. This is why conversions are a more solid metric than likes and followers.
Continuously monitor results and keep tweaking your strategy. There is no such thing as perfection but what you need to strive for is still perfection so you can come as close to it as possible. Find out what is working and rinse and repeat.