In the dark days before the internet, traditional advertisements were the only way businesses could directly communicate with a target audience. When all you’ve got is 4 inches of adspace or 30 seconds of airtime, words are at a premium. And so, most advertisements focused solely on the sale with very little insight into the business itself.
Today there are countless opportunities for companies to reach consumers, many of them with very little overhead cost and virtually no limit on word count. Now content marketing is a crucial strategy, and companies often find themselves with a need for copy that doesn’t just sell a product or service but establishes them as experts in their field.
As a business owner, you are an expert. You know your industry inside out and can easily answer your customers’ questions on the fly. But, when it’s time to start a blog or create a social media campaign, you suddenly feel lost. With no professional writing experience, you worry your posts will go unread, or worse, you’ll end up turning away potential leads with boring, poorly worded content.
You aren’t alone. Many companies turn to professional copywriters to implement a content marketing plan that actually works, without question. Below we’ll take a look at why hiring third party content creators is better than trying to go it alone, even if you’re extremely knowledgeable about your chosen subject matter.
Clear, Concise Content
Just like you are experienced in your field, professional writers are experienced in the written word. Their content will be friendly, engaging and easy to understand, even for readers who aren’t immediately familiar with the given topic. From composition to word choice, professional copywriters have spent years learning their trade, and can produce articles that are well written and grammatically correct without the need for editing.
They’ll also know exactly when to add or cut content, preventing reader confusion and eliminating the need to worry about short attention spans. You can expect unique, informative and engaging copy that sets you apart from competitors.
Market Research
Professional content creators take time to learn your business, becoming something of an expert themselves. They’ll know just what kind of information your audience is looking for, and can help turn your website or social media page into a resource for interesting, relevant content.
They also have access to marketing tools that provide even further insight. They’ll make sure any blog posts or webpages are optimized to rank highly on search engines like Google, so that when customers search topics related to your product or services, your website is among the first results they’ll see.
Proven Results
If you taken on content marketing yourself, how will you know when or if it’s even working? Professional copywriters can show you real, measurable results, so you’ll know if your strategy is profitable.
Time
In addition to the benefits listed above, it’s important to remember that hiring writers will ultimately save your most important resource: Time. If you aren’t used to writing quality content fast, putting together an engaging article is a lengthy process, and implementation can also be surprisingly time consuming depending on the tools you use. In today’s world, frequent updates are key to staying relevant and maintaining audience engagement. Let a dedicated professional handle blog posts and social media management while you focus on your business.
As you can see, when it comes to content marketing, hiring professional writers is a great investment. It’s a decision that will hugely impact the success of your digital marketing strategy and the success of your business in general.