The Same or Different? Content marketing and native advertising might seem like the same two concepts, but there are important differences to both strategies that are essential to building a strong brand online. Both of these strategies have their own strengths and weaknesses, and understanding what makes each different will ensure that your business can…
Website titles, meta descriptions, keywords, headers, URLs, links and alt tags are all crucial elements that can help your site’s SEO exponentially when formatted properly.
Human beings love to tell stories. From the spoken stories that were passed down to the each generation in the beginning of human civilization to the super-compelling narratives that lead us to binge-watch shows for hours on end, stories have been a cornerstone of human existence since, well, the beginning of human existence. That’s why stories are crucial in the marketing industry, particularly when it comes to content marketing.
You might already have a solid content marketing operation in place at your business, but is it being done right? All content marketing should engage, inform, accomplish a task and encourage an action in a streamlined fashion.
Crucial to every digital marketing campaign is the landing page. Every user of digital technology has come into contact with a landing page, whether they realize it or not, as marketers attempt to get readers and viewers to buy in to their campaigns. But with so much information at our fingertips, and so many attempts…
There have been long standing battles about whether or not SEO and content marketing efforts should be kept separate from each other, but those viewpoints are slowly beginning to erode away as marketers and businesses begin to realize the mutually beneficial relationship between the two.
The truth is that having an interconnected relationship between your SEO and your content marketing can be extremely effective in establishing credibility and getting content in front of more people.
Today there are countless opportunities for companies to reach consumers, many of them with very little overhead cost and virtually no limit on word count. Now content marketing is a crucial strategy, and companies often find themselves with a need for copy that doesn’t just sell a product or service, but establishes them as experts in their field.