The Same or Different? Content marketing and native advertising might seem like the same two concepts, but there are important differences to both strategies that are essential to building a strong brand online. Both of these strategies have their own strengths and weaknesses, and understanding what makes each different will ensure that your business can…
Today, many wonder if press releases are still worth it. Some think they’re dead, while others think they’re still useful tools. To determine whether they’re right for you, we’ll examine press releases in a little more detail.
You likely won’t be penalized by Google for duplicated content, but it can still greatly harm your search engine ranking.
One of the most frustrating problems that email marketers face is having their emails wind up in a recipient’s spam folder. In this post, we’ll look at ways to avoid the spam box and get your emails where they need to go.
Landing pages are designed to gather visitor information — and they’re indispensable in your marketing efforts. Here is why you should be using a landing page on your website.
Claiming your business listing on Google is a way to help build your online presence that’s easy, effective, and—best of all—free!
Not only do good reviews on Google, Facebook and Yelp improve the appearance of your business to interested customers, but the proper interactions with them can improve your ranking on search engine results pages (SERPs) — meaning better SEO!
To those new to the world of search engines and digital marketing, the terms “SEO” and “SEM” can often seem like alphabet soup — a bunch of letters thrown around with meanings that are hard to discern from one another. Learning the differences between the two terms is important to the success of your marketing efforts.