Tried and True Advertising Methods
Traditional media and marketing efforts are still alive and well in this digital age, and your business should never discount the merits of TV, radio, or print material when it comes to reaching your ideal audience.
Despite digital competition, traditional media have grown and innovated to not only remain relevant but to actually remain heads above their competition.
According to a study performed by MarketingSherpa, the top five most trusted advertising formats are still traditional media.
Eight in 10 consumers say they usually trust print advertising (82 percent) and television advertising (80 percent) when making a purchasing decision. Direct mail advertising (76 percent), radio advertising (71 percent) and out-of-home advertising (69 percent) followed close behind in terms of trustworthiness. (Source: MarketingSherpa)
Using a strategic and flexible combination of various marketing media delivers a stronger base to grow your brand.
Why Use Traditional Media In A Digital Revolution?
Traditional doesn’t mean less effective. In fact, it means tried and true. Traditional marketing mediums have been in use since the mid-19th century, and have been an effective avenue for brands to go from nothing to a global icon.
Do you think Coca-Cola and Disney waited until the internet was invented to market their brands? No! They hustled with what they had and built global icons from newspaper, radio, and TV ads. Plus, these huge brands still use traditional media today.
Integrating traditional media into your current digital marketing strategy is an incredibly powerful way to boost your reach and efficacy, without sacrificing analytics. At Strunk Media, we help you build a solid traditional media strategy that seamlessly integrates with existing digital media throughout all campaigns.
Why Trust Strunk Media with Your Traditional Advertising Efforts?
Strunk Media Group will serve as your full-service agency of record and will coordinate your traditional media and digital marketing efforts among many different mediums to ensure optimal results.
We utilize a broad range of highly specific and actionable audience analytics to develop a traditional marketing campaign that actually works. No matter what your current marketing efforts encompass, we’ll help you with a smooth integration of additional traditional media assets to produce a well-rounded and highly functioning advertising framework.
Let’s Get Back to the Basics!
Reach out to us today to schedule your free consultation. We will review your current strategies, initiatives, and processes and then make recommendations based on that evaluation. The information is yours to keep whether you decide to work with us or not. Fill out the form to the right or give us a call to get started.
CALL: 610-814-7773
