The Venue Has Changed, But Radio Ads Are Still Powerful
How your customers listen to music has evolved tremendously in recent years. Have your radio advertising and marketing efforts adjusted to meet the new digital demands?
92% of Americans age 12-plus listen to radio each week. That’s an audience of more than 240 million people! Eighty percent listen in their cars; another 25% listen while at work. (Source: JKR Advertising)
Radio is the second-most powerful medium in the United States, reaching 59 percent of the country’s population each day. (Source: JKR Advertising)
Advertising on digital radio stations like Pandora, Spotify or iHeartRadio offer companies a very unique opportunity to share their message with new audiences. However, there is no denying the fact that terrestrial radio station advertising still offers the largest listening audience, even among millennials. Our flexible radio advertising solutions can help you reach the right market for your business.