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Why Should My Business Be On Apple Maps?

Strunk Media Group
Why Should my Business be Listed on Apple Maps?

As business owners and digital marketers, we know that having a presence in online directories and business listing sites are important for building a strong digital presence. There are numerous online directories that are free and simple to navigate that your business needs to be listed on. Google and Yelp are typically the first ones that come to mind, but there are plenty more that should not be neglected, such as Apple Maps.

What is Apple Maps?

Apple Maps, also referred to as Maps, is a web mapping service developed by Apple to provide directions and GPS services to drivers, pedestrians, and public transportation users. Simply put, Apple Maps is Apple’s version of Google Maps.

Why Should my Business be Listed on Apple Maps?

  • 1. Every Apple Product Defaults to Apple Maps

    Since 2012, Apple has installed Apple Maps on all Apple operating systems. So all of your customers that use their iPhones for directions are likely using Apple Maps to find your business.

  • 2. Yelp Uses Apple Maps

    If your business is listed on Yelp, it needs to be listed on Apple Maps as well. Yelp and Apple have a partnership where all Yelp listings show the business’s Apple Maps location. To ensure that the location information is correct, create and manage your Apple Maps listing.

  • 3. SEO Booster

    The more correct and updated business listings you have online the better. Having an Apple Maps listing will never hurt you (unless it’s incorrect!) and will help your business’s overall SEO.

Apple Maps Home Screen

How Do I Create a Business Listing on Apple Maps?

Follow these quick steps to get your business listed on Apple Maps:

  • 1. Go to https://mapsconnect.apple.com/
  • 2. If you have an Apple ID, you can sign in using that. If not, click Create One

    Note: Even if you have a personal Apple ID, we recommend creating a new one specifically for your business. It’s good practice to not mix personal accounts with business accounts.

  • 3. After you have successfully signed into Apple Maps, you can move through the process of creating an official business listing. In the top right corner, click the button that says Add Place.

CREATING AN APPLE ID

  • Click Create Your Apple ID
  • Fill out the information. Be sure to keep track of your login username, password, and security question answers in a safe document for future reference.
  • Once your ID has been created, sign in using it.

Claiming an Existing Apple Maps Listing

If your business is already listed on Apple Maps, follow these steps to claim it:

  • 1. Verify that all of the information is correct, including the name, phone number, and business category.
  • 2. Click next.
  • 3. Apple will prompt you to answer a phone call to the phone number provided for the business. Answer that call and Apple will give you a numbered code to insert into your listing. This will confirm that you are representing the correct business and grant you ownership of the page.

Claiming a New Apple Maps Listing

If you have created an entirely new business listing from scratch, follow these steps to claim it:

  • 1. Fill out all of your company information.
  • 2. In the right corner, there should red text that reads Review Alerts. This is where any incomplete business information or unclaimed account information will be.
  • 3. Click and Apple will prompt you to answer a phone call to the business phone number you provided. Answer that call and Apple will give you a numbered code to insert into your listing. This will confirm that you are representing the correct business and grant you ownership of the page.
  • 3. Once completed, click Submit for Review. All new business listing pages must be reviewed by Apple. If your information is correct, Apple will approve your page and it will go live in 24 – 48 hours.

If done correctly, your final Apple Maps page should look similar to this:

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