You likely won’t be penalized by Google for duplicated content, but it can still greatly harm your search engine ranking.
Apple Maps is a web mapping service developed by Apple to provide GPS services to users. As a business owner, it’s essential to have your business listed.
Claiming your business listing on Google is a way to help build your online presence that’s easy, effective, and—best of all—free!
Google offers various tools, including the ability to create a Google My Business page and Google+ account. While the two platforms are both hosted by Google, it’s important to understand that they are not the same.
Not only do good reviews on Google, Facebook and Yelp improve the appearance of your business to interested customers, but the proper interactions with them can improve your ranking on search engine results pages (SERPs) — meaning better SEO!
To those new to the world of search engines and digital marketing, the terms “SEO” and “SEM” can often seem like alphabet soup — a bunch of letters thrown around with meanings that are hard to discern from one another. Learning the differences between the two terms is important to the success of your marketing efforts.
Website titles, meta descriptions, keywords, headers, URLs, links and alt tags are all crucial elements that can help your site’s SEO exponentially when formatted properly.
Generally, people click on the first few links that come up on their search results, especially if they’re looking for local businesses, goods and services. If your business strives to appeal to local audiences and potential clientele, then optimizing your local SEO is essential.