Google recently debuted its new helpful content update on August 18th, and creators have been hard at work figuring out how the change will affect their sites. Since its public release on August 25th, the update’s changes have worked to improve and filter search results in order to display more people-first content. That means that…
Today, many wonder if press releases are still worth it. Some think they’re dead, while others think they’re still useful tools. To determine whether they’re right for you, we’ll examine press releases in a little more detail.
You likely won’t be penalized by Google for duplicated content, but it can still greatly harm your search engine ranking.
Apple Maps is a web mapping service developed by Apple to provide GPS services to users. As a business owner, it’s essential to have your business listed.
Google offers various tools, including the ability to create a Google My Business page and Google+ account. While the two platforms are both hosted by Google, it’s important to understand that they are not the same.
Not only do good reviews on Google, Facebook and Yelp improve the appearance of your business to interested customers, but the proper interactions with them can improve your ranking on search engine results pages (SERPs) — meaning better SEO!
To those new to the world of search engines and digital marketing, the terms “SEO” and “SEM” can often seem like alphabet soup — a bunch of letters thrown around with meanings that are hard to discern from one another. Learning the differences between the two terms is important to the success of your marketing efforts.
Website titles, meta descriptions, keywords, headers, URLs, links and alt tags are all crucial elements that can help your site’s SEO exponentially when formatted properly.