There are a lot of ways a company can market its products and services digitally. Choosing the right marketing strategy or understanding the difference between what is working and what is not working can be a daunting task for a lot of marketers.
The trouble is that just like everything else, digital marketing strategies come and go out of fashion. In order to make your job easier, here are 4 digital marketing strategies that are trending at the moment:
Mobile App Video Advertising
You know about mobile app advertising and how it is changing the way you interact with your apps. But what you guys do not know is that mobile app video advertising is ever more rewarding than normal banner ads and pop ups.
According to a recent study, mobile video app spending in the US has doubled in the last year and now stands at $1.5 billion. The same report also states that by the year 2018, this figure is estimated to reach$6 billion. Most of the video ads are shown when the user is active in a task. The timing is random so as to get the user by surprise.
Native advertising are ads that look like they are part and parcel of the website content. Most of the times these ads are so deeply planted that the user never gets any wiser. The writing style and format matches that of the native content of the site. So the user continues to read the advertisement thinking it is an article.
The conversion rates are also better because user believes it to be an honest opinion rather than a marketing campaign. Native advertising is very expensive, especially when you are looking to target mainstream audiences.
Behavioral targeting means ads that are targeted to consumers based on their previous purchases and spending. For example, when you book flight tickets to a destination, you will start receiving offers from other companies that offer flight, hotel and tourism packages. This is when you should know that you are experiencing behavioral targeting.
You will need to tap into website visitor data, search data, and mobile data in order to understand where your visitors and customers are spending their money. Then you will need to target your customers with similar or better ads. Conversion rates are pretty high with behavioral targeted ads because you already know what your customer is looking for so you can serve them relevant ads.
Beacons and BLE (Bluetooth Low Energy)
More than thirty three percent of smartphones are compatible with the BLE (Bluetooth Low Energy) technology which enables retail store owners to target their customers better. So the moment you enter a retail outlet or store, their system will tell them about you in advance.
More and more retailers are using this technology to target customers by sending them dedicated gift cards and offers that are tailor made for them. This technology is also being explored to send real time offers, for example, if you are near a particular chain of restaurants, you might receive a special limited time offer of twenty percent discount on lunch.
There are other marketing strategies that are being used by marketing professionals across the globe, but these four are currently leading the pack.