Direct Mail: Not Just For The 1990s
Direct mail marketing has been a strategic cornerstone for many businesses over the years, and it doesn’t seem to have lost its momentum, even in this digital age. There’s a good reason for that.
The average ROI for direct mail campaigns is between 18 and 20 percent.
70 percent of consumers preferred traditional mail for receiving unsolicited offers from companies.
Most consumers love getting special offers in their mailbox, especially from brands that they know and trust, so direct mail marketing is a natural choice for most businesses looking to capitalize on a low-risk marketing solution.
No matter what type of business you run or who your ideal customer may be, direct mail pieces tend to serve many different functions within your overall marketing strategy and can be delivered in many different forms.