Tried and True Advertising Methods
Traditional media and marketing efforts are still alive and well in this digital age, and your business should never discount the merits of TV, radio, or print material when it comes to reaching your ideal audience.
Despite digital competition, traditional media have grown and innovated to not only remain relevant but to actually remain heads above their competition.
According to a study performed by MarketingSherpa, the top five most trusted advertising formats are still traditional media.
Eight in 10 consumers say they usually trust print advertising (82 percent) and television advertising (80 percent) when making a purchasing decision. Direct mail advertising (76 percent), radio advertising (71 percent) and out-of-home advertising (69 percent) followed close behind in terms of trustworthiness. (Source: MarketingSherpa)
Using a strategic and flexible combination of various marketing media delivers a stronger base to grow your brand.