With so many options to reach potential customers — website ads, TV commercials, social media, and other outlets — you might be wondering why businesses even use blogs. The reason is simple: blogs are versatile, valuable tools that help business with everything from marketing to education to humanization.
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Human beings love to tell stories. From the spoken stories that were passed down to the each generation in the beginning of human civilization to the super-compelling narratives that lead us to binge-watch shows for hours on end, stories have been a cornerstone of human existence since, well, the beginning of human existence. That’s why stories are crucial in the marketing industry, particularly when it comes to content marketing.
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With so much scandal revolving around Facebook’s targeting abilities, business owners who utilize Facebook’s advertising platform are beginning to question how this data breach will impact their ability to continue advertising through the social media platform.
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From “healthy” french fries to wings no one wanted, major fast food franchises have been responsible for more than a few infamous marketing failures over the years. But it’s hard to keep a multimillion dollar corporation down, so there are plenty of success stories in the world of drive thrus and dollar menus too. Check out our list to learn more!
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You might already have a solid content marketing operation in place at your business, but is it being done right? All content marketing should engage, inform, accomplish a task and encourage an action in a streamlined fashion.
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The premise of a landing page sounds simple, but getting that conversion can hinge on the design of your page. A good landing page has inviting copy and an appealing design that leads customers to give the information the marketer is seeking, an action known as the conversion.
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Inconsistent and incorrect business listings do more then just make your business look unprofessional – they can also seriously frustrate customers who rely on them.
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Changes are coming to the world’s largest social media platform after a U.K.-based data and analytics firm misused data acquired from Facebook in their attempt to target particular users during the 2016 United States Presidential election.
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