What is a responsive website?
A responsive website refers to a website that “responds” to the screen size of the device being used. Many devices have a different size screen and different input methods. It’s paramount to have a website that is user friendly no matter what device it is being displayed on.
How do I get my website to rank higher on Google?
This is a question we get all the time! We wish it was as easy as, “just add your website HERE, and you’ll be good!”. Unfortunately, that isn’t the case. There are hundreds of factors that go into how your website ranks on Google. No one can offer a guaranteed formula on how to get your website to rank, but there are a few key factors that you can manage.
For example, website semantics is important. In other words, your website needs to be built so that it is “legible” to Google. If Google bots can’t crawl your site properly, then it may be difficult to determine if your website should be shown. Site speed, mobile friendliness, back links, and of course content, are all taken into account.
Why are there no side ads anymore on Google?
We can’t know for sure, but Google has recently removed their ad spots from the right hand side of Google search results. At the same time, they added an extra ad on the top of the page (up-to 4 ads show). Let’s face it, at the end of the day Google is still a business. By eliminating the side ads which didn’t bring huge value, they are able to monetize the top 4 ads more aggressively. All while covering more of the “fold” section of the search results page.
How do I create a Facebook page for my business?
You’ve decided to create an actual business page instead of using your personal Facebook page. Congratulations! It really isn’t difficult to do and is very important to identify your business’s identity, especially once you start using Facebook Ads.
To see a video tutorial on how to create your new business page, click HERE.
What social media sites should I use for my company?
This answer isn’t so straightforward. Each social media platform has it’s niche and place. For example, a B2B company can yield huge benefits from Linkedin. Conversely, a celebrity or athlete can leverage Twitter like a champ.
We always recommend that you create a presence on all of the major social media platforms and really focus on doing one really well to start. It’s better to dominate one social media account than to flounder around with ineffective performance on many.
How do I know if my advertising is working?
The old answer is, you don’t. There used to be a saying, “I know that 50% of my advertising is working… the problem is I don’t know which 50% it is.”.
This is no longer the case! With digital & technological advances you can track the performance of your campaigns on and off line. Tracking phone numbers, pixels, offline conversion tracking, and more can help you measure the effectiveness of your campaigns.
Does sending emails even work anymore?
Absolutely! Email marketing is still the least expensive form of digital marketing! Once you have successfully collected an email, you now have a resource that will allow you to market to that individual for as long as they remain active on your list.
It is amazing how few companies actually leverage their internal data for loyalty and retention purposes. Collect emails, segment your data, and start leveraging this valuable medium.
So are you an advertising agency?
Yes we are… but not like others. Unlike most “Ad agencies” we actually produce and develop our services. Think of it like buying goods from a retailer versus a wholesaler versus a manufacturer. The retailer is the most expensive because they mark up on top of the manufacturer price.
With Strunk Media Group, we are the manufacturer of many of our solutions. So your are even getting a discount vs what you could get when placing media directly.
Should I advertise on tv, radio, or online?
That answer can only be given after we meet and access your current situation, your competition, your industry, and your growth goals. Only then will we suggest all relevant mediums and provide you with an understanding as to their strengths and weaknesses. A comprehensive marketing plan will provide you the exact steps you need to take or as your agency, the steps we will take on your behalf to help you achieve your goals.
How can I improve my online reviews?
Your company’s online reputation is paramount to your digital health! Bad reviews can derail your company’s success and hurt you in ways you may never imagine. We use proprietary software in combination with internal processes to help promote new positive reviews while suppressing negative reviews.
Does it work? Yes, we guarantee an increase in positive reviews for your company.
How much money is this going to cost me?
Most clients are surprised at how affordable our services really are. We pass on savings wherever possible and because we are the manufacturer of many of our services, there are no excessive markups like other agencies. When you see your ROI reports you’ll quickly see that we are generating additional revenue for your investment and growing your company.
Didn’t find the answer?
Please fill out the form below and we’ll answer whatever questions you may have! We look forward to hearing from you!