Have you ever wondered how ads for a product that you looked at weeks ago are still showing up in your Facebook feed or Google search? This is called “retargeting” or “remarketing” and is a highly effective way to turn potential customers into actual customers.
If you often find that your cart is abandoned or users are leaving your site without buying, downloading, or signing up for anything, a retargeting campaign may be in your future.
Retargeting gathers information about your customer’s purchasing intent and interests while they’re on your site, and then serves related advertisements to them throughout their online journey after they leave your site.
This allows you to remind them of their interest, encourage them to do more research on their prospective purchase, and even offer special coupons or discounts.
Retargeting services can not only help you reel users back in after they may have left your site or abandoned their cart, but it can also help you attract your competitor’s customers and inspire top of mind awareness in users that may not be at the end of their purchasing journey.
(Source: Invespcro)
(Source: AdWords Blog)
Retargeting may sound easy, but it is actually a specialized process with lots of moving parts that can change at the drop of a hat.
At Strunk Media, our retargeting experts are elbow-deep in demographics and interest data every single day and utilize both best practices and agile practices to make sure your campaign goes smoothly.
We use the four major types of retargeting to convert qualified customers for each of our clients.
Reach out to us today to schedule your free consultation. We will review your current strategies, initiatives, and processes and then make recommendations based on that evaluation. The information is yours to keep whether you decide to work with us or not. Fill out the form to the right or give us a call to get started.
CALL: 610-814-7773
