The thing with trends is that they come and go out of fashion every so often. As a CMO, your job is to understand these trends before they happen and see it through to the end. Submitting websites to directories was once considered the Holy Grail until they were literally spammed to death. SEO practices…
Content marketing has evolved quite a bit in a short amount of time. What was a market dominated at one point by the largest producer of marginal quality content is now based on connections, content formats, and sharing a connection with audiences across various channels. Content marketing has evolved beyond our imagination and this has…
The last few days have created a number of interesting digital marketing statistics which should interest everyone in the industry. Below are a few which caught our eye: Advertising There was an article in the New York Times on April 17th about how digital media companies are now struggling to grow traffic and increase revenue.…
4 Principles of Marketing Strategies Digitization has turned the tables for marketers and advertisers. Life used to be a lot simpler back in the days. Constant evolution of technology has blurred the lines between the offline and online world. Businesses are now in a race to develop and deploy strategies that are more immersive and…