If you’re someone who writes email newsletters, you’re likely waiting for an answer to the long-asked question: how long should my email newsletter be? The answer, however, isn’t so simple. But there are factors that will determine your newsletter length, regardless of what industry you are in.
Inboxes are a digital battle royal full of gladiator level competition. The only way to stand out and be sure your email content actually reaches consumers is to give it an attention grabbing subject line. But beware! Just like automation tools have been getting better and smarter, so have automatic filters, which will send your carefully crafted campaign straight to the spam gulag for the slightest transgression.