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Tag Archives: social proof

client testimonials and comments. Flat design concept for social media, product review, forum, communication. Vector illustration for web banner, advertising material.

Do Testimonial Videos Really Work? – The Psychology of Social Proof

Business InsightsBy Strunk Media GroupJune 14, 2018

Why, when there are plenty of perfectly good growth and sales statistics available, would an anecdotal story have such a profound effect on whether or not a client decides to make a purchase? Why do people place equal, if not more, value in a personal testimonial than cold, hard fact?

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