Inboxes are a digital battle royal full of gladiator level competition. The only way to stand out and be sure your email content actually reaches consumers is to give it an attention grabbing subject line. But beware! Just like automation tools have been getting better and smarter, so have automatic filters, which will send your carefully crafted campaign straight to the spam gulag for the slightest transgression.
In email marketing, strong subject lines are everything. If your subject line is lacking, people aren’t going to bother opening your email; they’ll delete it or keep scrolling. Plus, with so many messages being delivered to a user’s inbox each day, a catchy subject line is needed to draw attention to your email. Think of them like article headlines. If you saw your email as an article on a website or on social media, would you be compelled to open it? If not, you may need a little help in crafting better subject lines, which is okay!