The holiday season is slowly picking up but one of the largest shopping weekends in the year is already over. I’m talking about Thanksgiving weekend.
Skip the Chaos
How did users fare during this time? It does appear to have been quite a busy weekend for most. In fact, more and more people are shopping online rather than driving to a brick and mortar store. Black Friday 2015 has confirmed this. As if the Internet was not power enough! Why deal with a bunch of shopping lunatics and even possibly getting physically assaulted when you do not have to?
Did you know that more than 830,000 leads were gathered using marketing campaigns by users of ShortStack during this long weekend?
These numbers are the perfect example of the type of momentum businesses gather around this time. But do you have any idea what the biggest mistake that most businesses make is? They end their campaigns as soon as the holiday is over.
Wouldn’t it make more sense to try and keep the momentum generated this week last until the end of the year? You know there is a way to do it right? You can continue building your fan base while increasing engagement as well as sales even after the holidays is long gone.
Star Olive is one of the best examples of this. This is a brand which always sees success around the holidays. But their goal last year was to increase web traffic in January. They made use of integrated marketing for this and it was a huge success.
It’s about time people got rid of the simple “one and done” theory as far as marketing campaigns are concerned. You need fresh tactics which will keep your reach and engagement high throughout this period.
Here are a few easy things you could do to keep everyone talking:
Most of the marketers are always looking to collect emails as well as any other data they can from their online audience. But you should understand that not everything you do online needs to generate leads. Social media is meant for socializing as well. It wasn’t supposed to be a selling tool at all initially. When you expand your market past promotions, you will certainly find a number of campaigns which aren’t promotions and can work just as well. Some of the best ideas include a quiz, coupons, events, newsletters, etc.
Resources for success
The easiest way to keep people engaged is by educating them. Most users look to the social profile of a brand in order to get better educated regarding the brand as well as the industry. The New Year is the best time for you to position your company as an expert. Social media is the best platform to share this content too. So take the things which work for the audience and use it to help them in 2016.
The best way for you to keep the chatter going is by discussing how good 2015 was for you. Offer infographics, annual reports, and success stories of 2015 which will not only excite the fans but also encourage them to move into 2016 with you. Remember, graphical data can also be leveraged through email marketing.
While most people would be running their best campaigns during the holidays and certainly for Christmas, you could see a huge jump in sales if you save it for after the holidays. This is exactly what Star Olive did and it worked brilliantly for them. They do run campaigns throughout the year as well. But their biggest campaign was in January last year and their web traffic increased by 288% in that month.