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Tag Archives: Facebook Ad Metrics

Facebook announced changes to their ad metrics in February. These changes to Facebook's ad metrics will be fully implemented in the summer of 2018

Understanding Facebook’s Ad Metric Changes

Business News & TrendingBy Strunk Media GroupMarch 15, 2018

In late February, Facebook announced changes to their ad metrics based on feedback from businesses. The social network is aiming to make ad metrics more transparent while eliminating approximately 20 ad metrics that marketers don’t believe are helpful.

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