With so much scandal revolving around Facebook’s targeting abilities, business owners who utilize Facebook’s advertising platform are beginning to question how this data breach will impact their ability to continue advertising through the social media platform.
Changes are coming to the world’s largest social media platform after a U.K.-based data and analytics firm misused data acquired from Facebook in their attempt to target particular users during the 2016 United States Presidential election.
In late February, Facebook announced changes to their ad metrics based on feedback from businesses. The social network is aiming to make ad metrics more transparent while eliminating approximately 20 ad metrics that marketers don’t believe are helpful.
Google has officially launched default ad-blocking software on its popular Chrome browser in conjunction with standards from the Coalition for Better Ads, beginning on February 15. The decision to filter ads based on the coalition’s standards came in June 2017, with the web company hoping to reduce the amount of ads that users find intrusive.