Way before Google and Facebook and life as we know it, business owners depended on word-of-mouth marketing from happy customers to recommend their business to friends and family. While referrals are still important, consumers today also have access to a plethora of review sites where they can read reviews from any customer that wanted to leave one. In fact, 84% of people trust online reviews as much as they would trust a friend’s recommendation. That being said, online reputation management is extremely important for business growth.
In late February, Facebook announced changes to their ad metrics based on feedback from businesses. The social network is aiming to make ad metrics more transparent while eliminating approximately 20 ad metrics that marketers don’t believe are helpful.