You likely won’t be penalized by Google for duplicated content, but it can still greatly harm your search engine ranking.
Not only do good reviews on Google, Facebook and Yelp improve the appearance of your business to interested customers, but the proper interactions with them can improve your ranking on search engine results pages (SERPs) — meaning better SEO!
To those new to the world of search engines and digital marketing, the terms “SEO” and “SEM” can often seem like alphabet soup — a bunch of letters thrown around with meanings that are hard to discern from one another. Learning the differences between the two terms is important to the success of your marketing efforts.
Website titles, meta descriptions, keywords, headers, URLs, links and alt tags are all crucial elements that can help your site’s SEO exponentially when formatted properly.
Generally, people click on the first few links that come up on their search results, especially if they’re looking for local businesses, goods and services. If your business strives to appeal to local audiences and potential clientele, then optimizing your local SEO is essential.
The world of SEO is a battle to the top where webmasters fight by designing web pages around specific keywords to improve each page’s rankings on search engine results. And while the competition is fierce to improve page rankings, many SEO experts believe that stagnation and falterings in page rankings can often be self-inflicted.