From “healthy” french fries to wings no one wanted, major fast food franchises have been responsible for more than a few infamous marketing failures over the years. But it’s hard to keep a multimillion dollar corporation down, so there are plenty of success stories in the world of drive thrus and dollar menus too. Check out our list to learn more!
Selling burgers and fries seems easy, but in an oversaturated market competition is fierce, and major chains spend big bucks trying to stand out from the crowd. Sometimes this leads to creative, clever marketing that generates major sales and builds serious branding karma. Other times not so much.