It’s important to note that as a business owner, you are not completely powerless when it comes to negative reviews. You cannot delete a bad review yourself, but you can flag a review and report it to Google to review. If Google agrees that the review should not be online, they will remove it.
Way before Google and Facebook and life as we know it, business owners depended on word-of-mouth marketing from happy customers to recommend their business to friends and family. While referrals are still important, consumers today also have access to a plethora of review sites where they can read reviews from any customer that wanted to leave one. In fact, 84% of people trust online reviews as much as they would trust a friend’s recommendation. That being said, online reputation management is extremely important for business growth.