Why Should I Use Landing Pages?
Landing pages are designed to gather visitor information — and they’re indispensable in your marketing efforts. Here is why you should be using a landing page on your website.
What Is The Difference Between SEM And SEO?
To those new to the world of search engines and digital marketing, the terms “SEO” and “SEM” can often seem like alphabet soup — a bunch of letters thrown around with meanings that are hard to discern from one another. Learning the differences between the two terms is important to the success of your marketing efforts.
Elements Of A Successful Landing Page: The Design
The premise of a landing page sounds simple, but getting that conversion can hinge on the design of your page. A good landing page has inviting copy and an appealing design that leads customers to give the information the marketer is seeking, an action known as the conversion.