Landing pages are designed to gather visitor information — and they’re indispensable in your marketing efforts. Here is why you should be using a landing page on your website.
To those new to the world of search engines and digital marketing, the terms “SEO” and “SEM” can often seem like alphabet soup — a bunch of letters thrown around with meanings that are hard to discern from one another. Learning the differences between the two terms is important to the success of your marketing efforts.
The premise of a landing page sounds simple, but getting that conversion can hinge on the design of your page. A good landing page has inviting copy and an appealing design that leads customers to give the information the marketer is seeking, an action known as the conversion.