Why, when there are plenty of perfectly good growth and sales statistics available, would an anecdotal story have such a profound effect on whether or not a client decides to make a purchase? Why do people place equal, if not more, value in a personal testimonial than cold, hard fact?
From “healthy” french fries to wings no one wanted, major fast food franchises have been responsible for more than a few infamous marketing failures over the years. But it’s hard to keep a multimillion dollar corporation down, so there are plenty of success stories in the world of drive thrus and dollar menus too. Check out our list to learn more!
Selling burgers and fries seems easy, but in an oversaturated market competition is fierce, and major chains spend big bucks trying to stand out from the crowd. Sometimes this leads to creative, clever marketing that generates major sales and builds serious branding karma. Other times not so much.
Angel investors, young businessmen, and venture capitalists are the lifeblood of modern business, usually taking great ideas and leading them on to make huge profits, while also undertaking the greatest amount of risk. This is probably why drafting and successfully executing a funding pitch to potential investors can be a very hard sell. While…